Yammer

The Clash of the (Social) Titans is Near

2012 ushered in a new era for HR software solutions. It will be a year that we saw some really big deals going down as the big boys of the ERP world manoeuvred themselves into  strategic positions within the cloud ecosystem. The writing was on the wall and vendors that didn’t have a cloud based solution and strategy (or at least claim they had one) were likely to  face some difficult times financially and competitively over the next three years.

With the advent of HR cloud based tool, we also saw the introduction of social and gamifcation layers being added directly into these new products. Not just as optional extra’s, but often forming the epi-centre of the product driver. Particularly in areas such as Performance Management, where communication and discussion needs between employee and manager were ripe for something new to spur what was typically a dismal failure in most organisations.

As society was settling down to the acceptance of social media as a legitimate means of sharing knowledge, ideas generation and general chin-wags in the work environment, the HR vendors saw the gap to add this functionality into their solutions to drive out better HR and Talent management. And the good thing is it works ~ you have to be prepared to adapt your work environment, leadership styles and accept that the control that was prevalent in hierarchical organisations may not work in a social environment, but if you get that right, there is a lot of good stuff that HR can do. That’s not the problem!

Who owns the social layer?

While the HR vendors were thinking about how to leverage social layers within their products, the Enterprise social guru’s were making strong headway into major organisations. Tools like Yammer have moved many organisations into a new ‘Knowledge Management” and information sharing era – building stronger communities and starting to see good paybacks on tacit knowledge lying wasted around in their staff’s grey matter.This is good too!

So what happens when Mr HR Director goes ahead and purchases a subscription to a new cloud based HR solution that also uses a proprietary social layer tool?  The reality is that many of these tools rely on the end-user using the solutions social layer, not a third party tool. OK, well having more than one social tool is not a big deal, I hear you say, we have more than one in our private lives like Twitter, Facebook and Linkedin, so things should work out.

This is where I think the proverbial paw-paw hits the fan and it’s going to get worse. If I look at the emergence of other cloud tools in the Finance, Rostering & Scheduling, Procurement and other business areas~ many of these tools are integrating proprietary social layers into their products just like the HR vendors, and they all have an expectation that you need to use the SM layer.

If I’m a user of the Finance tool and use its social layer, I might find that I’m having to repeat my knowledge post, great idea, message of recognition or piece of gossip on the HR tool – that’s of course if I remember to do that when I next use the HR tool. Not to mention the owners of the Enterprise Social layer who will be putting pressure on all employees to share and discuss on the corporate system. Then of course there is the confusion of whether I said something via email or on a social layer, or was it perhaps a text message.

Who will win the battle?

Maybe someone will come up with a clever technology layer that can plug into all these new emerging social tools embedded within discreet products to help manage the data flow and curb the likely confusion and risks. Until then I can see a number of battles taking place, with someone loosing and someone winning. The looser unfortunately may also see value disappear  from their beloved cloud solution. What we should acknowledge is that custodianship of the social tools is not an HR right!

I think we will be seeing a bit of fur flying in 2013 – a good thing in my view. Its the only way we will see the need for something new to help us manage our changing work places.

Let me know your views.