Data sharing

Dear HR Vendors, are you thinking about Personal Data Stores?

keysWe have all seen the headlines regarding the amount of new data we create every year – it’s in excess of Two Quadrillion Megabytes (that’s 2 with 21 trailing zero’s) – by any standards that is a huge number and it continues to grow, spurred on by growing continuous connectivity to the internet, mobile access and tonnes of free storage space . In this process of creating data, we are also breading a new culture of data ownership – one of personal empowerment, which is giving rise to the Personal Data Store (PDS).
When you think about it, organizations have gathered, stored and managed personal data to serve their own benefits, and allowed employees and managers to access the data on a “right-to-see” basis  – they have had to carry the cost of creating and managing this data too, typically through ERP and cloud based HR/Talent systems. Much of the data organizations want from the workforce is now being created and managed by employees in cloud based tools and applications.
Over the next few years these Personal Data Stores will mature and help individuals to gather, store, access, update, use and share their data in a sophisticated and powerful way. In particular these tools will allow individuals to choose what information they wish to share, with who and for what purpose the data can be used, including the creation and sharing of new data based on the initially shared data. Personal Data Stores won’t just contain employee related data, but will help individuals manage vast amounts of data relevant to different business and personal relationships they create. These could include Health records, Scholastic and Education records, Business transactions, Employee transactions, Identity data, Life events, Government records to name a few.
While this may not initially trigger off too many alarm bells, the more you think about it, the more you’ll realize the implications on your relationships with employees created by the shift in power of data ownership from the organization to the employee. The Personal Data Store will become a new epi-center for business opportunity. Personal Data Stores are destined to become the “electricity supplier” of the 21st Century.
What will this mean for future HR systems as data ownership and management become person-centric ? Here are some of my thoughts:
  • HR systems will need to cater for an individual type API – the ability to interface with multiple cloud based Personal Data Stores or to buy into a PDSaaS (Personal-Data-Store as-a-Service) platform;
  • HR systems will need to export new and updated data back to the individual Personal Data Store;
  • Organizations will need to accept an employees “Terms & Conditions” to use shared data;
  • The ability to pay the employee for use of some data or pay for data used to generate business value or continued use of historic data after the employee has left the employ will become necessary;
  • HR systems or other systems will need to accept disparate data elements that could assist the organization eg. a list of Face book contacts that have access to possible job candidates;
  • Sophisticated OCR, facial,voice and other recognition tools to “read” non-text based shared material;
  • The Personal Data Store will in effect become an ESS tool – updating the PDS will update the HR system; and
  • HR systems will need to accept new types of verification that is attached to the shared data eg. a qualification may come with an integrated verification flag provided by the learning institution.
While I’m sure this is a but “far-out” for many readers, there are  some obvious advantages that this new data ownership model could have:
  • The quality and accuracy of HR data is improved;
  • The richness and completeness of employee HR data can be improved;
  • Reduced cost and effort for HR functions to maintain HR systems;
  • Improved reporting and opportunity to leverage new information for the company benefit;
  • Reduced duplication of data;
  • Richer and easier on boarding for employees and contractors; and
  • Lower data privacy risks
We have a way to go before this becomes main-stream, but it is already starting with some social tools such as LinkedIn. Personal Data Stores are more sophisticated than the current social tools, but if our history of the Internet and technology growth is anything to go by it won’t be too long before this becomes a reality. Lets hope the HR Vendors are leading the charge.

Is your HR System geared for Work 3.0

I’m not normally one to jump on the acronym band-wagon, but ‘Work 3.0’ is definitely emerging as a real issue for many organisations ~ especially from an HR strategy and systems perspective. One of the messages from Work 3.0 is the notion that the workforce will be made up of lots of people providing specific skills to resolve specific outcomes, based on an on-demand working model.

The growth in crowd sourcing on-line businesses that essentially allow prospective employees to bid for a piece of work,  is a good indicator of this trend, although I would hasten to say that the growth of these businesses are not an indicator that organisations are shedding full time employees to be replaced by on-demand services. I think there will be a far more gradual shift to a on-demand workforce through natural attrition and opportunity. Practically the type of work suited to crowd sourcing is fairly limited and is currently best suited to outputs that are clear-cut and easily definable, and where the risk is low. As we see technology improving in terms of speed, collaboration capability and the ability to create a sense ‘closeness’ and ‘trust’, we will see the opportunity for jobs outside of the low risk category growing.

Let me cut to the main point of this blog – your HR system and its capability to manage an on-demand, and physically dislocated  workforce. There are a number of challenges that immediately spring to mind:

Hiring: Hiring someone to do a piece of on-demand work is simple – A line manager can go on-line, place a work requirement, wait for responses, select the resource you like and away you go. Of course this is reminiscent of ‘cowboy’ recruitment we have seen in the past and has a wide range of risks. So how will HR departments manage the hiring of these types of resources ?

If your organisation doesn’t have a sound practice to hire and manage contractors currently- this is a signal that you are going to have problems in Work 3.0 environments too. HR systems need to assist in managing the  process, provide tools to validate employee/organisation fit, manage post work assessment (performance management) to name a few. In my view I haven’t seen any HR or Talent tools stepping up into this space. We should also not assume that current system  functionality in Hiring, Assessment and Performance management can simply be extended to this new category of employee – it has very different requirements.

Classification of the employee: One of the basic HR functions is to know how many people work in your organisation – in many organisations this only means people paid through the payroll system. In my view this is a misrepresentation of the total workforce and its associated cost. The reason provided by HR is often indicated as a lack of system capability to track contractors who are paid through invoicing to finance. Work 3.0 will further exacerbation this issue, and HR organisations need to quickly get on top of this so that the workforce count if properly represented.

Data sharing: Crowd sourced employees will want to share information with organisations and want their employer to feed them information back – this data could be stored in commercial social networking tools such as Linked-in, Facebook, the crowd sourcing platform or their own personal database. The ability to share information between a corporate HR system and external and individual social / cloud tools is a new concept for HR vendors, but will become a prominent need in the next few years.

Payment: How you pay a crowd-sourced employee or on-demand employee can be challenging, particularly if they are in another country where you don’t have a physical presence. Its not so much the movement of money that’s the issue, but rather compliance to local tax regimes.The recording of time against a task will also be an important area for development and integration.

Hyper specialization: Crowd sourcing or on-demand working will give rise to the concept of hyper-specialization. Activities will be broken into a multitude of tasks in order to take advantage of an on-demand workforce. For a line manager, this brings in new dynamics to manage a team of people collaborating on a common output – Line managers will need new tools to help co-ordinate work across tasks and teams of physical and dislocated employees. Some HR systems do a decent job in supporting project environments, but its not the norm, and in future they need to provide better end-user management tools outside of the ‘Project Manager’ type tool mindset – tools that will facilitate teamwork, team management, performance management, completion tracking and communication.

Strategic Workforce planning and Talent Management: The on-demand workforce will provide new opportunities to manage the ‘supply’ side of long term talent management needs, which could ease the fears around the ‘war on Talent’ – however most workforce management tools are geared towards the traditional employment model. Workforce planning tools are emerging as an important components of an effective HR environment, particularly in the area of predictive modelling techniques. The crowd sourced employee adds an unknown layer into this equation that will need to be understood in order for WFM tools to be put to best use.

We are heading for an exciting time in execution of work in our workplaces, but we do need HR systems to start providing tools to better manage this future environment. What are your views.