Article I wrote for Inside HR Magazine in June 2014
http://www.insidehr.com.au/the-future-of-hr-data-ownership/
Article I wrote for Inside HR Magazine in June 2014
http://www.insidehr.com.au/the-future-of-hr-data-ownership/
Let me start this blog off by drawing a comparison between Banking and the Travel Industry. Think about how you interact with your Bank digitally. You can do general banking at an ATM, on-line or through a smart phone app, you may use applets which help you calculate loan repayments or the future value of your deposits. But that’s where it generally ends. Try applying for a Mortgage and suddenly you’re confronted will loads of paper, duplication of information, signatures in black ink, proving your credit worthiness, physically going into the bank, multiple approval layers and reviews and possibly a lengthy waiting period until you have an answer.
Now think about the travel industry ~ your ability to build a personalized flight itinerary, buy insurance, book a hotel and car, check what others think about your choices, selectively introduce influencing factors such as price, time and loyalty points, get progress alerts and much more ~ all done without much fuss and no people interaction. You can choose which website or apps to use rather than being confined to the actual service provider and even use your smart phone as the mechanism to store and scan your electronic boarding pass. The only time you engage with a person is at the security check and boarding gate. This is a mature digitized industry, and arguably a higher risk one than Banking.
If we compare current main-stream HR/Talent software (including SaaS) to these two industries, most would agree that they are more like the Bank scenario. On the positive side vendors are including functions such as ESS, Social Recruiting and On-line Learning which are empowering users and streamlining processes, but there are some fundamental changes required for HR to achieve equivalent digital maturity, implied efficiency, fantastic end-user experience with choice as that of the travel industry.
Here are some of the key elements that would need to change.
1. Modernize the Database Layer
The relational database management system (RDBMS) has been the cornerstone of transactional processing and reporting in HR systems for over 25 years. The need for this type of structured storage remains, but as we see new data types such as graphic, recognition, video, voice, gesture and style (eg. what I click on) being generated for work purposes, the RDBMS is not the optimal solution. There is a requirement to introduce non-SQL type databases which are able to leverage and manage the data inherent in these new data types. Non-SQL databases would allow HR to move beyond a fairly rigid and logical-based limitation (think workflow) and introduce personalized services, offerings and actions based on your unique data and interactions.
2. Standardization to Individualization
Much of the constraint in HR efficiency is inherent in the need to control and dictate a process that supports the HR software rather than focusing on the outcome. We have spent years telling managers that standardization is critical, but in reality we limit the availability of choice in HR processes because of software constraints and by implication to make HR’s life more manageable. HR vendors needs to move past this hurdle and allow users to achieve the same outcome, but through an individualized approach. The underlying data remains the same, but the “How” becomes a choice. (Think about your choices when booking an airline ticket).
3. A Dynamic Data Hub rather than the Source of Truth
We are seeing some HR solutions starting to venture down this path with interfaces or search capability to LinkedIn, Facebook and other 3rd party tools. The type of data that will be important to HR in the future will be generated outside of the core HR system by individual employees, contingent workers and applicants. We need HR solutions that can integrate to potentially thousands of external and individual databases to share information. The future Workforce will ultimately give employers the right to use their data whilst they are employed and will expect data generated during employment to be shared back to the originating database. The notion of the HR system being the source of truth for people data is outdated and is constraining innovation and creativity.
4. The HR System becomes a Platform
Removing the need to use the vendors HR software or front-end in order to access data or perform actions will allow for greater integration and ownership by line managers and employees. Much of the frustration experienced by line managers is the need to go into “another” tool to execute an HR activity or get information to support a decision. In a similar way that Expedia.com piggy-backs off the data and system of the individual airlines, hotels and car renters, HR systems should allow for direct transactions through other tools (this is not the same as interfacing). A platform approach will allow for greater flexibility and agility at the company and individual level, and will give rise to continuous improvements in other systems (finance, procurement, workforce planning etc.) to use HR data to achieve a common end result. As an example, think of how a project manager could use his project planning tool to provide performance feedback rather than going into the HR tool itself or the scheduling manager at a consultancy could “pre-approve” leave for employees “on the Bench” from his WFM software.
Many of the new HR cloud and SaaS software products are fantastic solutions, but fundamentally they have not changed for over 25 years. I implemented my first networked HR system in 1987, and while we had no smartphone apps, high speed internet or fancy front-ends, most of the modules we have today, existed in those older system.
We are stuck in a logic and transactional mind-set and as we witness the emergence of powerful new data types, it’s time to break these shackles and build software that will allow HR to surge ahead. If a high risk industry such as Travel can achieve this, there is no reason that HR can’t do the same.
There are times in our recent history where particular events have epitomized the turning-point in global views, perceptions and behaviors ~ like the fall of the Berlin Wall and the end of the “Cold War”, the release of Nelson Mandela and the end of Apartheid, 9-11 and the rise of terrorism, 2008 and the Global Financial Crisis. These events cause “global ripples” and while many people are impacted directly, there are many more people that feel the change in indirect ways. For HR, a turning-point has been Cloud & SaaS solutions, taking center stage in late 2012 – the direct impact is on HR departments from an empowerment perspective, but the real value impact is achieving organisational goals through people.
HR Cloud and SaaS solutions are fundamentally shifting and empowering the HR environment, putting HR in a renewed position to influence organisational objectives and create value through people. But these new solutions are vastly different from the typical ERP products that dominated for decades, and the individuals who became the “life-savers” or “Stars” for those projects were just that because of their experience and insight into managing complex technology tools. They were the technical experts who dominated workshops and discussions to figure out how to set up the HR solution technically.
The latest cloud and SaaS solutions require significantly less technical prowess, and with this we see the client conversation shifting from “how to best configure the software ?” to a more HR flavored discussion of “how do I create value through people ?”. This shift in discussion from technical to people may be easily overlooked, but is more fundamental and deserves greater consideration than perhaps one may think.
HR leaders are starting to take genuine ownership of cloud HR system projects because they are now able to have discussions which are not being dominated by the technology questions (which were all very important by the way) nor left feeling inadequate to contribute in workshops that were driven by the “Technology Stars” using a language and approach which was foreign to them. In HR Cloud and SaaS projects, HR owners will rightly have a different expectation of the project language, approach and outcomes. Cloud and SaaS has lifted the technology complexity for HR and this will spur them on to want to discuss the HR “How” rather than the Technology “How” – the big question is who is best positioned to lead this new discussion with HR….enter the SMATE.
This new discussion with clients and team members will require someone quite unique – an HR SMATE, or an HR Subject Matter & Technology Expert. Many current HR system consultants may be inclined to assume they are a SMATE by virtue of their closeness to HR technology, but the reality is that a true SMATE is a bit like hens teeth – pretty rare at the moment! While many technology educated people have worked in HR systems for years, their point of reference for HR and best practice is mostly framed by the HR technology they know so well – their discussions with an HR professional has been fairly process and system oriented, and most HR professionals will quickly pick up the lack of depth in HR expertise. Likewise many HR people have a mindset about technology that doesn’t go far beyond the UI (user interface) and get lost in discussions on architecture, object management, databases and interfacing. This is frustrating for technology people who understand the critical nature of these discussions to the solution outcome.
HR ERP implementations primarily needed to lead with a technology mind-set ~ the individuals could learn HR/Talent processes to support discussions. It hasn’t however been easy to motivate an HR trained person to learn technology at a level that would enable adequate discussion across coding, configuration and architecture. But cloud and SaaS HR solutions changed that with technical requirements becoming more system set-up (We however still need hardcore techies for integration and custom developments). In a very short period of time HR professionals can learn the ins-and-outs of a cloud tool set-up and confidently introduce these requirements into an HR discussion, The tide has turned and it is easier for an HR professional to become a true SMATE than for a technology oriented person to do so.
We need true SMATE’s to rise up and become the catalyst for new system discussions with HR executives and project owners. To become the driver behind HR/Talent systems delivering value beyond transactional activity. SMATE’s will engage in deep-dive conversations around people behavior and social science thinking in the same way technology people drove technical discussions during ERP projects. Where this happens, we will see greater HR successes.
The organizations and consulting firms that nurture HR SMATE’s will be putting themselves in a strong position to create true HR value and help HR functions become a significant contributor to their organisational goal achievement – the true HR SMATE is the next HR system “star”
My Scottish heritage drives me to blurt out “Och Aye!” ( meaning oh yes) on this one ~ why shouldn’t our HR systems with all their new-found business support enjoy the best presentation on our desktops, tablets and smartphones? There are so many creative advancements taking place in the UI ( user interface or more accurately, human-machine interaction) world that it is easy to be charmed by their mystique and the experience they take you through ~ but while the demos might look great, we need to consider the practicalities of using these tools on top of what (in many cases, but not all) are essentially HR solutions with a traditional data model design. Naomi Bloom has been a lone voice for a while on the realities of trying to make an old HR technology architecture perform new tricks, versus the benefits of a system designed for purpose. It’s the classic “Lipstick on the Pig” scenario when you introduce modern UI principles on top of an old back-end.
We have all seen the headlines regarding the amount of new data we create every year – it’s in excess of Two Quadrillion Megabytes (that’s 2 with 21 trailing zero’s) – by any standards that is a huge number and it continues to grow, spurred on by growing continuous connectivity to the internet, mobile access and tonnes of free storage space . In this process of creating data, we are also breading a new culture of data ownership – one of personal empowerment, which is giving rise to the Personal Data Store (PDS).
2012 ushered in a new era for HR software solutions. It will be a year that we saw some really big deals going down as the big boys of the ERP world manoeuvred themselves into strategic positions within the cloud ecosystem. The writing was on the wall and vendors that didn’t have a cloud based solution and strategy (or at least claim they had one) were likely to face some difficult times financially and competitively over the next three years.
With the advent of HR cloud based tool, we also saw the introduction of social and gamifcation layers being added directly into these new products. Not just as optional extra’s, but often forming the epi-centre of the product driver. Particularly in areas such as Performance Management, where communication and discussion needs between employee and manager were ripe for something new to spur what was typically a dismal failure in most organisations.
As society was settling down to the acceptance of social media as a legitimate means of sharing knowledge, ideas generation and general chin-wags in the work environment, the HR vendors saw the gap to add this functionality into their solutions to drive out better HR and Talent management. And the good thing is it works ~ you have to be prepared to adapt your work environment, leadership styles and accept that the control that was prevalent in hierarchical organisations may not work in a social environment, but if you get that right, there is a lot of good stuff that HR can do. That’s not the problem!
Who owns the social layer?
While the HR vendors were thinking about how to leverage social layers within their products, the Enterprise social guru’s were making strong headway into major organisations. Tools like Yammer have moved many organisations into a new ‘Knowledge Management” and information sharing era – building stronger communities and starting to see good paybacks on tacit knowledge lying wasted around in their staff’s grey matter.This is good too!
So what happens when Mr HR Director goes ahead and purchases a subscription to a new cloud based HR solution that also uses a proprietary social layer tool? The reality is that many of these tools rely on the end-user using the solutions social layer, not a third party tool. OK, well having more than one social tool is not a big deal, I hear you say, we have more than one in our private lives like Twitter, Facebook and Linkedin, so things should work out.
This is where I think the proverbial paw-paw hits the fan and it’s going to get worse. If I look at the emergence of other cloud tools in the Finance, Rostering & Scheduling, Procurement and other business areas~ many of these tools are integrating proprietary social layers into their products just like the HR vendors, and they all have an expectation that you need to use the SM layer.
If I’m a user of the Finance tool and use its social layer, I might find that I’m having to repeat my knowledge post, great idea, message of recognition or piece of gossip on the HR tool – that’s of course if I remember to do that when I next use the HR tool. Not to mention the owners of the Enterprise Social layer who will be putting pressure on all employees to share and discuss on the corporate system. Then of course there is the confusion of whether I said something via email or on a social layer, or was it perhaps a text message.
Who will win the battle?
Maybe someone will come up with a clever technology layer that can plug into all these new emerging social tools embedded within discreet products to help manage the data flow and curb the likely confusion and risks. Until then I can see a number of battles taking place, with someone loosing and someone winning. The looser unfortunately may also see value disappear from their beloved cloud solution. What we should acknowledge is that custodianship of the social tools is not an HR right!
I think we will be seeing a bit of fur flying in 2013 – a good thing in my view. Its the only way we will see the need for something new to help us manage our changing work places.
Let me know your views.

The fundamentals of organisational structure have been the focus of attention of late, particularly as we see the emergence of social environments in the workplace, and the power that they can yield. Jamie Notter, co-author of Humanize has made a strong case for organisations to move from being “Machines” to more “Human Like” in order to tap into the values that social environments can bring to the workplace. The “Human” principles of collaboration, openness, trustworthiness, courage and a sense of belonging are instrumental and well aligned to the success of social environments and social media tools.
I get that, and agree a new work environment is necessary to create a social enterprise, but there are some flaws in the notion that social enterprise is a necessary replacement over hierarchical structures.
Lets look at the Arab Spring movement that used social principles (and tools) to overthrow President Hosni Mubarak. What we observed was the power of a networked group in achieving a goal of ousting a dictator, but in the end the new Egyptian president was far from being a representative of the people who orchestrator the social uprising, nor did he have anything to do with the movement. The movement itself was seemingly chaotic – there was no formal leadership, but assumed a life of its own, to which individuals were absorbed into.
Recently, one of my favourite authors, Malcolm Gladwell, made this comment, which sums up nicely the view that I hold:
“Networks may start revolutions,but they can’t finish them. Our job is to remind Millennials of the importance of hierarchies as well as networks.”
So, I think the future organisational design model does need to change – but it’s not a complete replacement of existing hierarchies with a mass movement mentality. The future need will be to understand how to leverage the power of the collective but still allow for purposeful and clearly identified leadership. It’s also far more fundamental than simply installing a Social Media tool such as Yammer or Jam into your organisation, and as a leader hoping that you have ‘done enough’ – absolutely not! there will need to be real shifts in “who speaks”, “who decides” and ‘who acts”.
Finally, as a lover of HR technology, it would be remiss of me to not add a note that the link between HR system’s Org Management solutions/modules and social media tools is a major gap that needs to be addressed. While we have seen vendors integrating SM tools into their HR solutions, they have not truly understood how the Org management tools need to changed in order to create and support the new working environments.
When one first encounters the term ‘Gamification’, the impressions and images created in ones mind tend to focus around the word “game” – Images of your 14 year old son spending hours in front of his game console protecting the planet from a group of renegade creatures with fire power that would impress any military leader. It’s these images that for many HR people is a trigger to dismiss the notion that the principles of gaming have no place in the realm of HR or HR Technology.
If I cast my mind back, HR has actually used gaming principles in much of its work, particularly in areas like learning. Think back to some of the training courses you have attended, where you had to work in groups to create an output that was compared to the other groups, or your team output may have been ranked or voted as ‘best’ , your facilitator may also have used a visual display of how teams were tracking overall against each other. You may have attended an assessment centre where you were ‘playing out’ the role of a manager or at the end of a training session you received an award for being the ‘best participant’. Outside of the learning space, gaming principles have been applied to recruitment and performance management, and typically result in a form of recognition.
Gamification is really talking to the natural human needs and desires to achieve, compete,be recognised, have some control over the outcome and be entertained. The advent of technology has allowed these human needs to be expressed through computer based games – its a highly successful industry, to the extent that it has over taken video and DVD as the number one form of entertainment in the UK.
So the question is, can these computer based gaming methods and approaches that satisfy human nature and instincts, be transposed into the broader HR technology environment? The answer is absolutely yes, but not necessarily in all parts ~ and it should be focussed on peoples behaviour, not the HR system per se. I asked my colleague Andrew Butow, who has great experience in gamification to identify some of the critical success factors for gamification in HR technology. He suggested the following:
These are valuable guidelines and should prevent organisations trying to add gaming principles that wont have any value. As an example, if you were thinking about adding gaming principles to your HR ESS system, it probably wont achieve its objectives as ESS is not a frequently accessed tool in most companies, nor does it add any value to place me in position “1” on the leaderboard for changing my home address. However if you had a knowledge management tool, or were using tools like Yammer, gamification could be a very clever way of building a culture of knowledge sharing. Saba has recently announced a product that does just that (see article). I can also see gaming being applied in the areas of recruitment (eg. Referral schemes, or agency effectiveness), Performance Management ( recognising excellent behaviour, sales achievements, accolades received from peers), Learning ( turning e-learning into a business simulation game, your contributions to knowledge sharing and mentoring).
What HR does not want to do is use gamification as a form of control or mechanism to get staff to comply to HR administrative needs – gone are the days of being the ‘People Police’ – if used in this way, it is likely to backfire and create negative perceptions of the HR function. I also think that gamification needs to be integrated into a company culture – for people over 35, the gaming principles wont be new, but the application through technology will be. The younger generation will easily accept and play along (excuse the pun), but older employees will need encouragement and assistance over time (remember to move from an in-box on your desk to email days).
Let the games begin !
The rationale behind creating HR Shared Services was predominantly cost and efficiency. Over the years we also realised that it could not be the dumping ground for the ‘Sick, Lame and Lazy’ , but rather required highly focused people, who not only understood HR but appreciated the concept of customer service. Things have been looking good for these centres and employees are getting the service they deserve, but along comes a game changer….. Social Media .
Whilst HR SSC’s have been the hub of accurate data management and information sharing , the rise in SM tool are demanding a new approach to how SSC operate in order to stay effective. Perhaps a more appropriate name moving forward is HR Shared Services Community .
Introducing SM into your SSC offering is not simply adding another communication channel – far from that, the nature of SM tools change the dynamics of how a group of ‘voluntary’ participants discuss, share knowledge and draw conclusions. Whilst the SSC may participate in a discussion on ‘Leave Policy’, they can’t control the debate or views shared amounts the participants. It’s no longer a one-on-one interaction over a short period of time.
So being part of a Shared Community is going to require some changes to maintain effective operations and services. SSC staff will need some new skills such as Facilitation techniques, Moderating and innovation.
The opportunity to improve HR services can be harnessed by promoting SM interactions between employees, managers, SME’s, ex-employees, job applicants and others rather than trying to ‘control the answer ‘ – the organisations that understand this will be the ones to surge ahead.
Looking forward to seeing the Evolution !
I’m not normally one to jump on the acronym band-wagon, but ‘Work 3.0’ is definitely emerging as a real issue for many organisations ~ especially from an HR strategy and systems perspective. One of the messages from Work 3.0 is the notion that the workforce will be made up of lots of people providing specific skills to resolve specific outcomes, based on an on-demand working model.
The growth in crowd sourcing on-line businesses that essentially allow prospective employees to bid for a piece of work, is a good indicator of this trend, although I would hasten to say that the growth of these businesses are not an indicator that organisations are shedding full time employees to be replaced by on-demand services. I think there will be a far more gradual shift to a on-demand workforce through natural attrition and opportunity. Practically the type of work suited to crowd sourcing is fairly limited and is currently best suited to outputs that are clear-cut and easily definable, and where the risk is low. As we see technology improving in terms of speed, collaboration capability and the ability to create a sense ‘closeness’ and ‘trust’, we will see the opportunity for jobs outside of the low risk category growing.
Let me cut to the main point of this blog – your HR system and its capability to manage an on-demand, and physically dislocated workforce. There are a number of challenges that immediately spring to mind:
Hiring: Hiring someone to do a piece of on-demand work is simple – A line manager can go on-line, place a work requirement, wait for responses, select the resource you like and away you go. Of course this is reminiscent of ‘cowboy’ recruitment we have seen in the past and has a wide range of risks. So how will HR departments manage the hiring of these types of resources ?
If your organisation doesn’t have a sound practice to hire and manage contractors currently- this is a signal that you are going to have problems in Work 3.0 environments too. HR systems need to assist in managing the process, provide tools to validate employee/organisation fit, manage post work assessment (performance management) to name a few. In my view I haven’t seen any HR or Talent tools stepping up into this space. We should also not assume that current system functionality in Hiring, Assessment and Performance management can simply be extended to this new category of employee – it has very different requirements.
Classification of the employee: One of the basic HR functions is to know how many people work in your organisation – in many organisations this only means people paid through the payroll system. In my view this is a misrepresentation of the total workforce and its associated cost. The reason provided by HR is often indicated as a lack of system capability to track contractors who are paid through invoicing to finance. Work 3.0 will further exacerbation this issue, and HR organisations need to quickly get on top of this so that the workforce count if properly represented.
Data sharing: Crowd sourced employees will want to share information with organisations and want their employer to feed them information back – this data could be stored in commercial social networking tools such as Linked-in, Facebook, the crowd sourcing platform or their own personal database. The ability to share information between a corporate HR system and external and individual social / cloud tools is a new concept for HR vendors, but will become a prominent need in the next few years.
Payment: How you pay a crowd-sourced employee or on-demand employee can be challenging, particularly if they are in another country where you don’t have a physical presence. Its not so much the movement of money that’s the issue, but rather compliance to local tax regimes.The recording of time against a task will also be an important area for development and integration.
Hyper specialization: Crowd sourcing or on-demand working will give rise to the concept of hyper-specialization. Activities will be broken into a multitude of tasks in order to take advantage of an on-demand workforce. For a line manager, this brings in new dynamics to manage a team of people collaborating on a common output – Line managers will need new tools to help co-ordinate work across tasks and teams of physical and dislocated employees. Some HR systems do a decent job in supporting project environments, but its not the norm, and in future they need to provide better end-user management tools outside of the ‘Project Manager’ type tool mindset – tools that will facilitate teamwork, team management, performance management, completion tracking and communication.
Strategic Workforce planning and Talent Management: The on-demand workforce will provide new opportunities to manage the ‘supply’ side of long term talent management needs, which could ease the fears around the ‘war on Talent’ – however most workforce management tools are geared towards the traditional employment model. Workforce planning tools are emerging as an important components of an effective HR environment, particularly in the area of predictive modelling techniques. The crowd sourced employee adds an unknown layer into this equation that will need to be understood in order for WFM tools to be put to best use.
We are heading for an exciting time in execution of work in our workplaces, but we do need HR systems to start providing tools to better manage this future environment. What are your views.