Future HR

5 STEPS TO BOOSTING DIGITAL HR LITERACY & TRANSFORMATION

Upskilling and introducing new competencies into HR will help ensure digital transformation initiatives succeed, writes Rob Scott

Original article published by Inside HR Magazine (Feb 2016)

Given a digital workplace is undeniably the future we are rapidly heading towards, the skills any future employee will need to be effective and remain market-competitive is an important consideration for HR and talent managers. HR functions have had first-hand experience of resistance from executives to hand over strategic accountability, mainly because their business skills and acumen have been lacking.

The HR function is not immune to the disruption of modern technology; in fact, the advent of Cloud and SaaS technologies in the HR space is ahead of many other business functions. It’s an advantage that HR leaders should capitalise on to secure the relevance of the function in a digitally minded work environment.

Being digitally literate for HR is a prerequisite for the next wave of business transformation. So what are the competencies, knowledge areas and behaviours required to ensure HR professionals can deliver optimised future service? I have identified five focus areas, each of which houses a number of different subsets.
Digital HR literacy

1. Computer and platform literacy
This competency area is often mistaken as the equivalent of digital literacy. Rather, this skill set is a predecessor of digital and includes understanding how desktop PCs, laptops, smartphones and tablets work. This includes how these systems are best consumed and how they connect, and managing software applications. For many, these are skills associated with IT specialists. These skills are no longer an IT domain but have become general business skills which form a fundamental base to foster digital innovation and creativity.

2. Data design and ethics
These two components may seem like distant cousins, but how and what data we collect and derive is both a powerful business opportunity as well as one that borders on intrusion, invasion of privacy and manipulation. This skill set involves an understanding of other disciplines such as marketing and finance, as well as how things such as graphics, video, Internet of Things (IoT) feeds and other non-transactional data are integrated and designed to produce evidence-based outcomes.

3. Analytics
Analytic skills are closely aligned with data design and ethics. It’s far more than producing quality outputs, which is increasingly becoming a science in itself, and has a strong emphasis on ensuring the right information is being analysed and interpreted to inform business- and people-related decisions. Just as HR faced rebuke by becoming pseudo psychologists with off-the-shelf psychometric assessments, this skill set is embedded in formal data-science education.

4. Social intelligence
Social tools are ubiquitous and increasingly straddle our private and work lives. Understanding how search, content and social media work together requires technical understanding such as SEO as well as strategic alignment and tactical execution skills. Creating, observing and responding activities are reliant on a creative mindset, communication, writing and PR skills.

5. Innovative mindset
SaaS solutions as well as hardware are continuously being updated and improved, to the extent that new features are being “dropped” by the vendors every few months. Ignoring new features and capabilities for extended time periods is not a good strategy; rather, HR should embrace an agile and continuous improvement approach to its operating model. Skills relevant to support innovation include novel, critical & adaptive thinking, problem solving and design concepts.

Most seasoned HR professionals won’t fall into the “digital native” category, meaning that many of these concepts will be foreign and confronting. However, upskilling and introducing new competencies into the HR function will ensure digital transformation initiatives are executed with insight and purpose.

The scope of digital HR literacy

  • The next wave of business transformation will develop around the creation of a digital work ecosystem.
  • Being digitally literate is not the same as being computer literate. It’s about understanding the creation, consumption, management, manipulation and interpretation of information across multiple platforms to achieve business goals.
  • HR should capitalise on their lead in Cloud and SaaS technology deployments to further develop their digital skill sets and influence.
  • Some digital literacy skills – such as being computer literate – are general competencies; others such as data analysis are specialist skills supported by formal qualifications.
  • Digital skills should be spread across many HR roles, rather than thinking they are inherent in a single individual.

Your future HR System will “Persuade” you

It isn’t a new idea that computers, mobile phones, websites and wearable technologies can be built in ways which influence your behaviour or causes you to think in a new way over time. While one could argue that this is akin to brainwashing, when used appropriately it can be very beneficial to end users as well as system owners. Just think how your smart-phone or Fitbit health band has altered your behaviour without you realizing it.

The idea of “persuasive computing” was first coined around 1990 by Standford University researcher Dr BJ Fogg. Much of his current work centres on teaching technology developers the psychology of behavioural change, and how to facilitate behaviour change via their technologies. Hello, isn’t this what HR people are supposed to be good at given that Psychology is the foundation of most HR professionals education? It begs the question as to why HR software vendors have not built their solutions with more “persuasive computing” thinking which could motivate end users to behave in a way that would benefit themself, HR and the organization.

Most HRIS vendors have developed visual dashboards, alerts and many use gamification techniques to encourage end users to do things, but in my view these are largely fear based design principles rather than motivational ones. These vendors are wedded to the “principle of standardization” ~ that a system process should be applied consistently to all users irrespective of their current habits, behaviours or motivation level. We need HR software that takes an individual’s current state as a base-line and uniquely “shapes” the HR software to suit that user. In the process of “shaping”, the end user is more likely to react in a particular way, do things suitable to their current state of behaviour & motivation level all while providing HR with a platform to influencing future behaviour of that individual.

BJ Fogg makes a great point that we cannot do complex things when our motivation level is low. Likewise we have windows of opportunity to do hard and complex things when our motivation level is high. SaaS HR tools in particular gather a lot of important Meta data that could quite easily be used to measure a users’ current state of motivation or other states of mind. When a users motivation is low for example, the HR system should “reshape” to encourage easy activities, while taking advantage of times when the end user has high motivation to get more difficult and perhaps more things done, while at the same time facilitating behaviour change so that these hard tasks become easy over time and can be done when motivation is at a lower level.

As HR people, our goal must be to think outside our rigid and standardisation boxes. To much of what HR achieves in our organizations are “feats of compliance” rather than value adding benefits. This is because we are standardisation-centric rather than employee centric. I would much rather a line manager do HR tasks that he or she is motivated to do, which add real business value and develop correct habits which facilitate personal growth in effective people management than forcing a person to comply to something because “HR says so!” – technology can help us achieve this.

There’s a greater role for HR software than simple process and transactional efficiency. For a tool that has so many components linked to people behaviour, we need vendors who understand persuasion and behaviour change though technology to come to the party.

So HR is imperfect!, but so is mathematics – get over it!

photo credit: All rights reserved by shellydelight – Flikr

updated March 2016

It started as a jovial discussion with some office colleagues about the “Meaning of Life” – that yet unanswered question which has plagued human kind since the beginning of our existence. Naturally we considered all unconventional opinions such as that of Monty Python,

“Try and be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try and live together in peace and harmony with people of all creeds and nations.”

the Hitchhiker’s Guide to the Galaxy,

“The answer to the ultimate question of life, the universe, and everything = 42”

and to the more serious, such as concentration camp survivor Victor Frankl’s resolve to  “Having a sense of purpose that keeps your eyes on meaningful goals ahead” and general theological views which purport “To love and serve your god, and love and serve others”

But it didn’t take long before the flavour of the conversation became focussed on People…. more so the people in the workforce. We found ourselves asking a singular and fundamental question:

“WHY DOES HR EXIST?”

It’s a profound question that may have been asked before, but probably not simply answered.

In trying to answer the question our natural HR instincts lead us to describe HR activities – you know, the tons of things HR gets involved with in-between “Hiring & Firing” such as recruitment, talent development, learning, administration, workforce planning, comp & benefits, strategy etc. We raised our discussion to a “People Impact” and “Value through people” view which got us a little closer, but we were still unable to reach consensus on the proverbial question.

I reached out to my good mate Lyle Cooper, who likes to ponder difficult HR questions. He reminded me that “No person has been able to absolutely define and therefore control human behaviour”- he makes it a life-rule to run as fast as he can from anyone who claims to have a definitive answer about people, culture, life, afterlife etc.

Lyle’s point really goes to the heart of social (or human) sciences, the basis for much of what HR does, in that they are not perfect sciences. No matter how hard we try, we are not going to create the perfect performance management environment, a perfect engagement model or the ultimate user experience.

And it was this point that reminded me of the ongoing debate among mathematicians about the answer to the mathematical statement 00 (zero raised to the power of zero). The arguments as to whether the answer is 1(one), 0(zero) or indeterminate are excruciatingly painful to read and understand (especially if you are not a mathematician like me).

But while there are extreme views, most mathematicians agree  that  00 = 1 is preferable, as it is more useful than the alternative choices, leading to simpler theorems, or feeling more “natural” to mathematicians.

“The choice is not “right”, it is merely nice”, is resoundingly similar to the “lack-of-evidence” and “soft & fluffy” disputes HR finds itself embroiled in.

So, while not perfect in any way, my response to the question “WHY DOES HR EXIST?” is “00. It fits perfectly with mathematician’s dilemma.   Business functions and HR professionals are unlikely to ever agree on a common reason for HR’s existence, but by accepting 00  = 1, HR professionals are able to move forward. HR will make validity concessions, builds faulty frameworks, creates imperfect processes and design software to support an imperfect business environment – and that’s okay!

One day we may find that much of what HR is doing is wrong, in the same way many mathematical assumptions may be questioned if and when someone conclusively proves what the answer to 00 is. But until it’s proved otherwise, let HR execute its stuff…its time to stop focusing on the equation!

HR is imperfect!, but so is mathematics (and therefor finance, procurement and operations management) – the next time someone challenges  your HR framework, assumptions or software choices, be sure to remind them that the meaning of HR = 00.

Rob Scott is the Global Lead: HR Strategy and Innovation for Presence of IT, A global HR,Talent, Payroll and WFM consultancy.

Your (HR) data will find you

I’ve never been a fan of telling other people what to do, think or say. I find it arrogant and demeaning at both a personal and professional level, and aside from situations warranting it (e.g. your immediate safety), you quickly lose respect and credibility. In many ways HR reporting has committed this same offence. For some reason HR leaders continue to produce standard HR reports and dish these out at regular intervals to management and executives for examination and supposed insight into their business operations. I don’t know about you, but I haven’t met too many leaders or managers who are excitedly waiting for the next HR report to land on their desk or email in-box.

Standard HR reporting has reached retirement age, and should be put out to pasture. It’s a reactive way of looking at your business and people management, and has its roots in a time when HR had to spend hours and days collecting, fixing and consolidating information into spreadsheets before distributing a report that added little value. Managers don’t need a report to tell them they have 3 vacancies unfilled, or that it took 47 days to fill a position or that 7 appraisals are still outstanding. They know all of that before they get the report. Sadly I still see many HR functions fixated on producing their “monthly report”.

Most modern HR systems have dashboard, trend analysis and mini analytics that replace the need for Standard HR reporting. This is much more effective and removes the constraints (and arrogant assumptions) of standard reporting by offering line managers a choice of information to support their decision making, and more importantly, they get it immediately. At a minimum you should be providing this approach to managers.

This approach doesn’t however go far enough. If line managers don’t know what questions to ask or what data or information is relevant, they won’t get the best outcome. This shouldn’t be seen as a loophole for HR to get back into a telling mode, but rather an opportunity to define how information finds the line manager based on their people related and enterprise social on-line activity.

Its good to see some of the leading HR vendors moving into this space together with strong predictive analytic tool-sets. The algorithms behind these tools are complex, but also configurable to suit your environment and solutions. It does however require a significant rethink about decision making in general, not just related to HR information, but including the interplay between other internal and external data sources.

Check out my previous blog “Is WFM  the new HR?